Cannabis Honestly

Cannabis Honestly is a comprehensive campaign from the state of New York that demystifies cannabis use and creates a space where parents, trusted adults, and youth can find the answers to questions they have about the health effects, how to get help, and how to navigate awkward conversations. 



Paid media and socials help establish the creative signature of the campaign while directing parents and teens to the campaign microsite to establish trust with parents and build credibility with younger audiences. At the core of the web experience is a conversation starter tool with a script-based framework for helping both audiences make better decisions and to feel confident sharing candid conversations.