NYC VOTES

For the 2025 general campaign, NYC Votes needed a visual language that could cut reach New Yorkers who have historically been left out of the electorate — justice-impacted voters, young people, and English-language learners among them. The answer was to make voting feel personal withVote for Your Block, framing the vote as a reflection of each voter and the neighborhood they call home.

The visual system leaned into texture, bold type, and color to mirror the energy of the city itself — scaling across assets in nine languages from OOH and digital to the mailers and voting guides seen by millions of New Yorkers. Across every touchpoint, the work was rooted in community, turning civic messaging into something New Yorkers actually wanted from their block.