988 Day

For the 2025 988 Day campaign, the task was to translate a life-saving public service into a clear, culturally relevant digital presence. 988 connects people in the U.S. to immediate mental health and crisis support, even while awareness and trust remain barriers to use.

The 988 Day creative boosted national recognition, helping to reduce the stigma and encourage individuals to seek help before reaching a crisis point. Providing national partners with plug-and-play digital and print assets, in both English and Spanish, multiplied the reach of this vital campaign and broadened the impact across vulnerable communities.