Peoplegrove

PeopleGrove helps connect students and alumni within their university network to assist their career journey and provide a place to seek advice and share knowledge. The growth team wasn't seeing the member sign-ups they expected and zeroed-in on the sign-up flow as the culprit.

My partner and I were tasked with determining how to increase user acquisition rates through a revamped signup flow by creating a research-driven visual & content structure and by emphasizing the product's core value proposition: building relationships.